The main characteristics of a generative social-impact network–a social-relationship platform designed to generate multiple, ongoing kinds of change–include:
* Shared Purpose. Members share a collective purpose that is focused on creating social good.
* Complex Problem. The problem/opportunity being focused on is a complex one with no simple solutions, and the network is committed to working on it from multiple angles.
* Member Driven. Members set the mission and goals, make the rules, and do most of the work.
* Flexible. The structure is flexible and adaptable and changes as needed.
* Internal Market for Value. Value is determined by whether members engage in an activity or not–they “vote with their feet.”
But the “engine” for these networks lies in the connections among members. (See chapters 3 and 4 of Connecting to Change the World for much more about building these connections.) Members develop deep and enduring relationships and trust with each other; the focus of the network’s relationship building is member to member, not with staff or other providers. This “social capital” is the primary asset of a generative network. Engaging in collective activities helps to develop it. In turn, the social capital increases the efficiency, complexity, and depth of the activities a network can engage in.
This “virtuous cycle” of positive feedback is the engine of a high- performing network.